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Alberto – Italian recipes with German standards of quality

In 1995 we launched Alberto as our own brand. This name is based on the story of Alberto, a pizza chef who escapes from his home town on a moped with local pizza recipes, bringing them to the rest of Europe with a good slice of Italian dolce vita.

The Alberto pizza is a stone-baked pizza inspired by the Italian style with a thin, crispy base. It is available with a classic range of toppings, such as salami, mushrooms, ham, tuna and meat feast.

We also offer frozen pasta dishes and frozen baguettes under our Freiberger brand Alberto.

For our trade partners, stocking Alberto products is an alternative to creating an own brand.